The new twist: It now works for animals, too. Sony also recently introduced a unique twist on its automatic eye-detection and focusing technology - a key gremlin for photographers who know that many elements of a portrait can be out of focus, but the eyes cannot. It’s available on the A99 DSLR, the A9 and A7 III full-frame mirrorless models, and the A6500 APS-C mirrorless camera. Among its most recent innovations: What it calls 4D focusing, which enhances the ability of specific camera models to track and maintaining focus on moving objects, including athletes and vehicles. Focusing: Sony has been working to match the focus speed of both Nikon and Canon cameras.APS-C sensors are more compact and cheaper, but they also “crop” the lenses, meaning the final image is essentially zoomed in relative to what the lens would otherwise be capable of generating. Full-frame sensors, as with all manufacturers, produce higher-quality images, with better color and resolution, as well as better dynamic range - meaning the sensor’s ability to capture detail across a wide range of lighting conditions. You’ll need to choose between full-frame, in which the sensor equals the size of the now old-timey 35mm film frame, and crop-sensor, with APS-C being the most common. In my own experience, every time I’ve used multiple camera manufacturers at the same event or shoot, the Sony bodies have invariably produced the highest image quality. Sensors: Sony’s sensors are exceptional.Sony’s no different, but here are some key elements that you should know about when mulling Sony gear. Of course, cameras are already confusing enough just in terms of lenses and body styles, but each manufacturer also throws in its own twists with features, image-enhancement strategies, and, of course, the design of all the buttons and dials on the camera bodies themselves. (Nikon and Canon are certainly no slouch, and their DSLRs still maintain an edge in terms of durability, weatherproofing and frame rate) But if you’ve decided to dig in with Sony camera gear, whether a point-and-shoot model or a more advanced interchangeable-lens camera, there are still many factors to weigh. Throw in the fact that Sony makes what are generally considered the highest quality camera sensors in the world, being used in most smartphones, countless industrial applications, and even in many competitor cameras, and it’s clear that Sony is here to stay.īut Sony makes all types of cameras, as do the other manufacturers. As a result, Nikon and Canon have been playing catch-up for several years with regard to mirrorless cameras, only releasing their own full-frame versions (the Nikon Z7/Z6 and the Canon EOS R) late last year. That’s a critical distinction, because the new system shifts the expertise advantage from mechanical engineering - i.e., making shutters that can flip up and down quickly and reliably for years - to electronics and computerization, which Sony excels at. It generates an image for the user in both a small digital viewfinder and a larger screen on the back of the camera, and it allows for real-time exposure previews, fine-tuning of camera focus and precise depth-of-field adjustment. These models dispense with the traditional optical viewfinder and mirror - which blocks the sensor until the shutter is pressed - in favor of an electronic viewfinder that reads data directly from the sensor. Pros tend to go big, while consumers are usually happy with the smaller (and thus more affordable) sensors in their cameras. Mirrorless is the future, and Sony has a significant jump on that technology.īut what’s all that stuff even mean? Mirrorless? Full-frame? Briefly: Consumer and professional cameras are broadly lumped into two categories: full-frame and crop-framed, which refers to the size and quality of their sensors. The company still trails Canon and Nikon in outright camera sales worldwide - and by a significant margin, with Sony occupying just 13-percent of sales against Nikon’s 25-percent and Canon’s 49-percent - but the writing is on the wall. In fact, the company made news last August when its key mirrorless lineup models become the top-selling full-frame cameras in the United States. Sony is seemingly on the fast-track to world camera domination.
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